Take a dated online website and self serve portal, and refresh it with an industry-leading user experience optimized for customer usability. Reduce call centre volume by providing a fuller feature set to customers through the self serve online portal.
Through an ongoing engagement with 407 ETR, Pixel Tours has crafted an optimized responsive website and portal, both in compliance with WCAG AA standards. We continue to work with 407 ETR, tuning existing content and validating user action to enhance the user experience.
407 ETR has experienced reductions in call centre activities and an increase in website portal usage. Content has been reorganized to ensure the most sought-after features are the ones at the user’s fingertips, and success metrics continue to be reviewed to ensure the experience is optimized for user needs.