The Royal Conservatory of Music approached Pixel Tours with an idea for a new mobile application. Targeted towards new parents looking for activities to do with their young children, the RCM wanted to present parents and caregivers with scientifically proven musical activity options.
Beginning with in-depth user research, Pixel Tours worked with the RCM to understand the end user’s needs and validate concepts until a concept was found that fit the new parents’ busy lives. The application employs various e-Learning systems and gamification techniques to teach the parents new songs and activities while making the experience fun and engaging for both parent and child.
The project is currently still in progress, but initial user feedback has been very positive. We continue to pursue this unique application and love having the opportunity to make a difference with the next generation.